Introduction

Motivation is the force that drives us all in every aspect of our lives. Without motivation, we wouldn’t work, diet, exercise, pursue hobbies, or even get out of bed in the morning. In business, motivation is the seed at the center of every success. In Thomas Edison’s enduring words, “Genius is one percent inspiration and ninety-nine percent perspiration.” Without motivation, we would all be reduced to that one percent mindset, daydreaming as we gaze through a window, wondering why nothing interesting ever seems to happen.

Luckily, motivation is all around us, and most of us have natural drives toward satisfaction and success. Unfortunately, demotivating forces and demotivating people also surround us. Negativity is like a contagious ...

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