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Perfect Phrases for Customer Service, Second Edition by Robert Bacal

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Preface to the Second Edition

This might be the most boring book on customer service you will ever come across. And if you’re in customer service you need this book, because I guarantee you it will help you! It may not entertain you. If you want that, rent a movie.

It will, however, make you a better customer service provider, and it will make you safer and help reduce stress from difficult customer situations.

You’ve probably seen those commercials for the cough syrup brand that tastes so bad? It’s a fun ad campaign and it’s memorable. One remembers the simple fact that the cough syrup works. This book is like that. It might taste a little bad, but it works great.

In a short customer review of the first edition of this book, a reader said he ...

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