Before you can coach your employees, you need to know them. As a manager or leader in your organization, you have the unique position of knowing what frontline workers are doing as well as the big picture mission and vision of the company. Every person is different, and your knowledge of your employees is key to being able to coach them well. You need to know what they value, what motivates them, and how they work so you can keep them engaged and productive. What matters most to them ultimately matters to your organization’s success and makes the coaching approach and collaboration that much easier.