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Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales
book

Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales

by Jeb Brooks, Marty Scirratt
April 2013
Intermediate to advanced content levelIntermediate to advanced
224 pages
3h 8m
English
McGraw-Hill
Content preview from Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales

CHAPTER 5Give Value First

The first step in the G2G approach is to offer value to a referral-giver. As we mentioned in the last chapter, you must give to get.

Client- or Prospect-Generated Referrals

The G2G philosophy works well with clients. When you sell a product or service to a client and he or she is pleased with the results, you have the opportunity to ask for a referral. The key is to gauge how pleased your customer is with your offering. Only ask for a referral if you sense extreme satisfaction with your product or service offering.

You hear: Thanks so much for introducing me to your financial software package. It’s meant a lot to our organization’s bottom line.

You say: I sincerely appreciate that compliment. It means a lot to us when ...

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Publisher Resources

ISBN: 9780071810081