CHAPTER 8Nonclient Phrases
None of the statements in this section should ever stand on their own. To be most effective, you must provide value to a potential referral giver before you use these statements. For a recap on how to accomplish this, refer to Chapter 5.
This chapter explores nonclient phrases to use on the phone and in face-to-face conversations, via e-mail, and on social media platforms. Phrases for the phone and face-to-face are interchangeable. Phrases for e-mail are written to be shorter and to the point. E-mail is written so that in the event that it gets forwarded to the referral, it positions you well in his or her mind. Finally, the social media phrases are written to be concise and suitable for posting on a variety of social ...
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