Skip to Main Content
Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales
book

Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales

by Jeb Brooks, Marty Scirratt
April 2013
Intermediate to advanced content levelIntermediate to advanced
224 pages
3h 8m
English
McGraw-Hill
Content preview from Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales

CHAPTER 9Getting Recommendations

Even when you’re selling to a referral, you need to justify the claims you make about your offering. After all, your prospects expect you to make claims about your products and services. But they’re surprised when they hear those claims endorsed by third parties. An important step is to solicit recommendations, testimonial letters, and references.

Once you earn these indispensable sources of social proof, use them with referrals and other nonclients to enhance your value—the value of your solution. In this chapter, we look at the phrases to use to earn some of that social proof. We also look at strategies to use to apply these resources in several situations. You’ll notice that G2G still applies: To get this kind ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Perfect Phrases for Project Management: Hundreds of Ready-to-Use Phrases for Delivering Results on Time and Under Budget

Perfect Phrases for Project Management: Hundreds of Ready-to-Use Phrases for Delivering Results on Time and Under Budget

Helen S. Cooke, Karen Tate
Sales Engagement

Sales Engagement

Manny Medina, Max Altschuler, Mark Kosoglow

Publisher Resources

ISBN: 9780071810081