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Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel

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ACKNOWLEDGMENTS

I would like to thank a number of people without whom I would not have contemplated writing this book, let alone been able to finish it.

About two years ago, an editor at Wiley, Richard Narramore, called and asked me if I had any interest in writing a second edition of Truth, Lies & Advertising. When I said that I couldn't think of anything else to say about planning, he encouraged me to write something related but new. For some reason I agreed, and he has since been a constant source of motivation and good ideas. Thank you, Richard, for your patience and support. I would also like to thank Wiley's Linda Witzling for her guidance through the production process, and all the people at Cape Cod Compositors.

Along the way, I have been helped greatly by Peter Cowie, with whom I worked in his capacity as new business director at JWT in London. He's a born new business guy, blessed with brains, enthusiasm, and good humor, and he has been generous with both his time and experience. He also introduced me to some other terrific people. Camilla Honey, who does have one of the best names in the business, runs a company named JFDI (do track her down and ask what this stands for), specializing in improving marketing communication agencies' new business performance. She read an early draft of the book, and I thank her for both her perceptive comments and her encouragement. Peter Cowie also introduced me to the remarkable David Magliano, Director of Marketing for London's 2012 ...

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