PrefaceAn Opportunity—Not a Responsibility
IN HIS BOOK THE FUTURE OF SUCCESS, Robert B. Reich (Alfred A. Knopf, 2000) identifies several outgrowths of capitalism’s success. Here is an excerpt from his book that I believe is particularly applicable to hiring managers:
In the new economy, there will be no random acts of kindness to employees, suppliers, or communities separate from their positive impact on the bottom line. If being “socially responsible” helps the bottom line by eliciting goodwill from employees, suppliers, or the public at large, then such actions make sound business sense, and the new competitive logic dictates that executives pursue them.
If, however, being “socially responsible” detracts from the bottom line—handicapping the ...
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