6 Strategic Planning and Management

DOI: 10.4324/9781003304753-6

If you don’t know where you are going, any road will take you there.

– Chinese proverb

Priorities that are set by strategic planning and management go to the very heart of giving shape to public purposes. New developments frequently prompt organizations and communities to reassess their priorities. Through strategic planning, organizations develop new goals and strategies, update their missions, and create shared commitment among leaders, employees, and others regarding present and future endeavors. Strategic planning establishes new goals and key performance indicators, and strategic management is a process through which organizations ensure that these are implemented. Strategic ...

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