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Performance Optimization: Techniques And Strategies by Smashing Magazine

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You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

Maximiliano Firtman

You resize the browser and a smile creeps over your face. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile. The good news is that you can do it right.

In this chapter, we’ll cover the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the ...

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