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A paradigm shift for managers: Focus on the journey, not the destination

GABRIELE ROSANI AND PAOLO CERVINI

Managing change has always been part of the leadership toolkit. Shifts in markets and industries require strategy and product repositioning with implications for organizations and processes. Although challenging, change has traditionally been perceived as something manageable. With the right tools in place — a thorough analysis of the root causes, a structured definition of the expected future state, and a detailed plan for implementation — the organization can navigate the tides of change.

Take the case of a newly appointed CEO announcing a transformation initiative with a new strategy and organizational redesign. The CEO could once ...

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