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Personal and Organizational Transformation towards Sustainability by Dorothea Ernst

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CHAPTER 3

Pioneering—New Business Creation

Responding to the massively changing market conditions due to the dramatic political disruptions in 1989, Philips Design’s had developed its High Design process in the 1990s, a powerful process to embrace socio-cultural trends. It had been applied in all PDs—mostly under Philips Design project leadership—and had prepared the ground for a significant organizational development step at the corporate level.

2003

The bigger picture…1

January 1

New corporate role: CMO established

March 19

Start of second Iraq war

April 14

Human genome project completed

The book: The New Everyday was published by Philips Research & Philips Design sketching out an “Ambient Intelligent” future

As on January ...

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