Pioneering—New Business Creation
Responding to the massively changing market conditions due to the dramatic political disruptions in 1989, Philips Design’s had developed its High Design process in the 1990s, a powerful process to embrace socio-cultural trends. It had been applied in all PDs—mostly under Philips Design project leadership—and had prepared the ground for a significant organizational development step at the corporate level.
2003 |
The bigger picture…1 |
January 1 |
New corporate role: CMO established |
March 19 |
Start of second Iraq war |
April 14 |
Human genome project completed |
The book: The New Everyday was published by Philips Research & Philips Design sketching out an “Ambient Intelligent” future |
As on January ...
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