Book description
The simple guide to managing your personal brand, a vital element of success in the professional world
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process.
Includes information on how to know the "real" you
Explains how to develop a target market positioning statement
Helps you make plans for your personal brand communications
Instructs you with ways to make your mark on your brand environment
The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Table of contents
-
- Introduction
-
Part I: Why Is Personal Branding Important?
- Chapter 1: Showing the World Who You Are
- Chapter 2: Appreciating the Power of Branding
-
Chapter 3: Case Studies in Personal Branding Success
- Measuring the Brands of Media and Business Moguls
- Studying How Sports Figures Brand Themselves
- Creating an Entertaining Brand
- Putting Public Figures in the Spotlight
- Big League Executives: Mirroring a Corporate Brand with a Personal Brand
- Watching Famous Personal Brands Take a Dive (And Sometimes Rebound)
-
Part II: Knowing Your Brand
- Chapter 4: Defining Who You Are
- Chapter 5: Spotting Your Target Audience
- Chapter 6: Knowing Your Niche — and Your Competitors
- Chapter 7: Crafting Your Personal Brand Profile
- Chapter 8: Writing Your Story
-
Part III: Communicating Your Brand with the World
- Chapter 9: Branding Your Traditional Communication Tools
-
Chapter 10: Communicating Your Brand Online
- Determining Your Online Message
- Attracting Your Audience to a Profile Hub
- Setting Up a Website
- Becoming a Blogger
-
Showcasing Your Personal Brand on LinkedIn
- Controlling first impressions
- Optimizing your snapshot: Headline and photo
- Crafting the summary section
- Considering a case study: Daniel Perlino’s LinkedIn profile
- Filling in the other basic information on the profile
- Links: Using custom anchor text
- Gathering recommendations
- Pruning your endorsements
- Aligning privacy settings with your goals
- Completing a LinkedIn profile worksheet
- Bonding with Facebook: Key Factors for Building Your Reputation
- Getting Connected with Google Plus
- Tweeting on Twitter
- Pinning Your Brand on Pinterest
- Publishing an Electronic Newsletter(Or Not)
- Posting Videos
- Podcasting
- Measuring Your Online Reputation
- Combating a Regretful Online Identity
- Chapter 11: Planning Your Personal Brand Communications
-
Part IV: Controlling Your Brand Ecosystem
- Chapter 12: Fashioning Your Image to Match Your Personal Brand
- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment
-
Chapter 14: Focusing on Special Populations
- College Students: Getting on Brand Straight Out of the Gate
- Young Professionals: Conveying Energy and Professionalism
- The Middle Years: Strategizing for Success
- Branding a Second Career
- Executives: Presenting Confidence and Control
- Service Professionals: Selling Your Personal Brand to Each Client
- Entrepreneurs: Connecting Your Personal Brand with Your Business Plan
- Women: Highlighting Strengths
- Community Volunteers: Merging Mission and Meaning with Community
- Having a Personal Brand around the World
- Chapter 15: Building and Nurturing Your Network
- Chapter 16: Personal Branding in the Workplace
-
Part V: The Part of Tens
- Chapter 17: Ten Key Benefits of Personal Branding
- Chapter 18: Ten Ways You Can Sink Your Brand
-
Chapter 19: Ten Ways to Demonstrate Your Brand
- Being Authentic in All That You Do
- Standing for Something
- Having Consistency in Your Communications
- Building Character Online: Creating a Signature Look
- Leveraging LinkedIn
- Going Viral on Twitter
- Facebooking the Right Friends
- Marketing Your Materials and Business Cards
- Engaging in Community Involvement
- Highlighting Your Brand Daily
- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand
- About the Author
- Cheat Sheet
- More Dummies Products
Product information
- Title: Personal Branding For Dummies, 2nd Edition
- Author(s):
- Release date: July 2014
- Publisher(s): For Dummies
- ISBN: 9781118915554
You might also like
book
Personal Branding For Dummies
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important …
book
Organizational Culture and Leadership, 5th Edition
The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership …
book
Business Communication, 3rd Edition
Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and …
book
The Little Book of Big Management Theories, 2nd Edition
101 management theories from the world’s best management thinkers – the fast, focussed and express route …