Chapter 4
Defining Who You Are
In This Chapter
Figuring out your needs, values, interests, mission, and vision
Spotting your strengths and unique characteristics
Bringing personality, education, and other traits into focus
Looking at yourself from all angles
Setting goals so that you can move forward
Defining who you are is the foundation of branding. Without this discovery, you’re merely marketing something that isn’t really you. Personal branding is all about authenticity, and you need to define yourself before you can market yourself authentically. This chapter contains the tools you need to define yourself.
To get the most out of this chapter, take the time to think about each piece of information that you need to gather about yourself. Enjoy taking a look at yourself and discovering your uniqueness. Also, do each exercise that I suggest; write your responses and hold on to them. In Chapter 7, I show you how to put your defining pieces together into a personal branding profile. ...
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