In This Chapter
Identifying who qualifies as your target market
Finding out as much as possible about your targets
Lining yourself up with your target audience
Writing a positioning statement
Your target audience is the people you want to know about you, such as potential employers, community groups, or your current boss. You market your personal brand to these people so that your brand has a specific direction. After all, not everyone is interested in you!
In this chapter, I show you how to aim for your target audience. That process begins with figuring out who, exactly, they are.
Before you can communicate your brand to the right people, you must identify who needs to know about you and what you have to offer. They’re the people and companies that are just waiting to experience and appreciate your brand.