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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Chapter 5

Spotting Your Target Audience

In This Chapter

arrow Identifying who qualifies as your target market

arrow Finding out as much as possible about your targets

arrow Lining yourself up with your target audience

arrow Writing a positioning statement

Your target audience is the people you want to know about you, such as potential employers, community groups, or your current boss. You market your personal brand to these people so that your brand has a specific direction. After all, not everyone is interested in you!

In this chapter, I show you how to aim for your target audience. That process begins with figuring out who, exactly, they are.

Recognizing Who You’re Trying to Reach

Before you can communicate your brand to the right people, you must identify who needs to know about you and what you have to offer. They’re the people and companies that are just waiting to experience and appreciate your brand.

warning.eps One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. ...

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