In This Chapter
Delivering your on-brand message to your target audience
Communicating the three Cs of personal branding
Claiming your expertise
Customizing an experience to make a great impression
Practice courage and reach out!
In this chapter, I help you organize all the communication ideas spinning around your brain so that you can launch your brand into action. I explain how to determine the best ways to reach your target audience; how to achieve clarity, consistency, and constancy with your brand message; how to use communication tools to position yourself as an expert; and how to create a customized experience for your audience that makes you memorable.
William Arruda from Reach Communications says “Be lazy!” when determining how you will communicate your message. By that he means that you need to figure out what you want to communicate and then do it over and over using different communication tools. You don’t need to reinvent the wheel (or, in this case, the content message) each time you’d like to build ...