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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Part IV

Controlling Your Brand Ecosystem

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webextras.eps Go to www.dummies.com/extras/personalbranding to find out the 21 ways your executive brand can drive your career.

In this part …

  • Fashion your image to match your personal brand and communicate something authentic about you at first glance.
  • From business cards to your website, create a consistent visual image of your branded materials to make the right impression on your target audience.
  • Find tips to follow your unique career path and nurture your target audience — and the way you interact with it — by where you are in your career (a college student? young professional? woman in the corporate world? entrepreneur?).
  • Build and nurture a professional network, as well as your ability to make connections with your target market.
  • Use personal branding in your current workplace to become known for your best self and increase your likeability factor.

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