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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Chapter 12

Fashioning Your Image to Match Your Personal Brand

In This Chapter

arrow Dressing and grooming for your brand

arrow Matching your clothes with your brand characteristics

arrow Mastering your body language and voice

arrow Smiling for the camera

arrow Taking an image quiz

Your personal image is a culmination of what you say, how you say it, your actions, body language, grooming, and the way you dress. Your image is all the ways in which you present yourself.

Have you ever wondered why some individuals seem effortlessly to succeed in attaining their personal and professional goals, while for others success doesn’t come naturally? Consider what happens when someone doesn’t look prepared to take on an opportunity: Most likely that chance passes right by. Success occurs when your preparation meets an opportunity. Being prepared with appropriate knowledge, skills, and resources (including those in your closet!) gives you the confidence to pursue your goals. This chapter helps you prepare your image so that ...

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