Chapter 12
Fashioning Your Image to Match Your Personal Brand
In This Chapter
Dressing and grooming for your brand
Matching your clothes with your brand characteristics
Mastering your body language and voice
Smiling for the camera
Taking an image quiz
Your personal image is a culmination of what you say, how you say it, your actions, body language, grooming, and the way you dress. Your image is all the ways in which you present yourself.
Have you ever wondered why some individuals seem effortlessly to succeed in attaining their personal and professional goals, while for others success doesn’t come naturally? Consider what happens when someone doesn’t look prepared to take on an opportunity: Most likely that chance passes right by. Success occurs when your preparation meets an opportunity. Being prepared with appropriate knowledge, skills, and resources (including those in your closet!) gives you the confidence to pursue your goals. This chapter helps you prepare your image so that ...
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