Chapter 17
Ten Key Benefits of Personal Branding
In This Chapter
Reaping the rewards of a more authentic life
Showing the world what you can do
Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you have to offer. In this chapter, I describe ten benefits of personal branding.
Granting Permission to Be Yourself
The personal branding process assures you that it’s okay to be yourself. If you’ve built your life on pretenses — on attempts to be someone you’re not — this assurance is a huge relief. Personal branding is about expressing your authentic self by allowing you to be the person you’re meant to be.
The strategic process of personal branding (which I outline in Chapter 1) makes you an active partner in creating the direction of your life. You get to decide what your unique promise of value is and who you want to share it with.
Gaining Confidence
You develop confidence as you develop your personal brand. That confidence comes from looking at your strengths ...
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