In This Chapter
Letting the authentic you stand out
Showcasing your best self online
Building your brand every day
Everything that you do demonstrates your brand, from the way that you represent yourself online to how you treat people at the grocery store. Because a personal brand is built on your true self, you need to be aware that the totality of your actions makes up your brand. You’re not just pretending when you’re visible to your target audience. In this chapter, I describe ten ways that you can demonstrate your brand.
Your personal brand is your legacy and your reputation. You must show your real self — not a fake version — to the world. Living authentically makes you memorable to others; they recall your actions, your expertise, and the emotional connections you make. Your personal brand shows your authenticity from the inside out. What you’re offering is your unique promise of value: something that only you can provide. Part II of this book helps you identify your best self and guides you to articulate your authenticity in all that you are and all that you do.
You want ...