Personal Branding for Entrepreneurial Journalists and Creative Professionals

8You are an Influencer

If you have followers on social media, you are an influencer. The influencer role has value for a number of reasons. Since the dawn of advertising—and more today than ever before—exposure, access, and influence are the key currency of business. The value of access and exposure to select audiences of particular sizes is what determines the cost of advertising. This is not a new concept, but it is important to keep in mind as you launch or maintain branding campaigns on social media. Although advertising venues and practice have changed dramatically over the last several decades—just as journalism and media have been transformed by advancing technology—the underlying principles remain the same.

Let’s briefly consider the ...