IN THIS CHAPTER
Determining your investment goals
Evaluating returns and risks
Keeping your eggs in more than one basket: Asset allocation
Distinguishing the best investment firms from the rest
Making wise investments need not be complicated. However, many investors get bogged down in the morass of the thousands of investment choices out there and the often-conflicting perspectives on how to invest. This chapter helps you grasp the important “bigger picture” issues that can help you ensure that your investment plan meshes with your needs and the realities of the investment marketplace.