Personality

Introduction

Why do certain people succeed?

Let’s consider a few. Richard Branson, Madonna, Simon Cowell, Jordan/Katie Price, Oprah Winfrey, Steve Jobs. Love ’em or loathe ’em, you can’t deny that they’ve succeeded in their chosen fields.

So how did they hit the big time?

Because they know who they are. They understand their personal strengths and shortcomings. None of them are all-rounded and talented in every way, but they pursue endeavours that play to what they are good at. All of them manage their weaknesses and avoid situations that expose them. Rather than treading the same, old, tired path as everyone else, they carve out their own journeys to create careers that are one of a kind.

These people understand their unique personalities and ...