Persuading People

Book description

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas

Product information

  • Title: Persuading People
  • Author(s): Harvard Business Review
  • Release date: February 2008
  • Publisher(s): Harvard Business Review Press
  • ISBN: 9781422163856