Book description
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas
Table of contents
- Contents
- Mentor’s Message: Why Master the Art and Science of Persuasion?
- Persuading People: The Basics
- Understanding Persuasion (1/2)
- Understanding Persuasion (2/2)
- Building Your Credibility (1/2)
- Building Your Credibility (2/2)
- Understanding Your Audience (1/2)
- Understanding Your Audience (2/2)
- Winning Your Audience’s Mind (1/2)
- Winning Your Audience’s Mind (2/2)
- Capturing Your Audience’s Heart (1/2)
- Capturing Your Audience’s Heart (2/2)
- Overcoming Resistance from Listeners (1/3)
- Overcoming Resistance from Listeners (2/3)
- Overcoming Resistance from Listeners (3/3)
- Activating Audience Self-Persuasion (1/2)
- Activating Audience Self-Persuasion (2/2)
- Tips and Tools
- Tools for Persuading People (1/2)
- Tools for Persuading People (2/2)
- Test Yourself (1/2)
- Test Yourself (2/2)
- To Learn More (1/2)
- To Learn More (2/2)
- Sources for Persuading People
- Notes (1/2)
- Notes (2/2)
- How to Order
Product information
- Title: Persuading People
- Author(s):
- Release date: February 2008
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422163856
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