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Persuasion, 4th Edition by James Borg

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Make words work for you – the power of psycholinguistics

Success can depend on saying the right thing at the right time

  • Choose your words carefully
  • Measure twice – cut once
  • Assume makes an ASS of U and ME
  • Questions, questions …
  • Be careful with ‘why?’
  • Don’t ‘you’ be negative
  • Be persuasive with open communication
  • It ain’t what you say
  • Men and women in conversation

Do you overlook the power of words in your dealings in everyday life? Are you aware how some words seem to ‘work’ and others don’t? Do you choose your words carefully and monitor their effect? Not enough attention is paid to the subtleties of making effective word associations ...

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