O'Reilly logo

Persuasion, 4th Edition by James Borg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Foreword

Sir John Harvey-Jones MBE

In a world of a continuous barrage of information, the ability to create the bridge of mutual understanding is increasingly more important and more difficult.

Real communication involves trust, integrity and empathy.

This book tells you how to develop and apply these skills.

It should be on every individual’s bookshelf.

Sir John Harvey-Jones (1924–2008) was Britain’s best-known and admired businessman.

His achievements as chairman of ICI were legendary, where, under his leadership, the giant organization turned a loss of £200 million into £1 billion profit in just 30 months.

For three years running he came top in a ‘captains of British industry’ award, and he shot to fame as the star of the BAFTA award-winning ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required