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Persuasion, 4th Edition by James Borg

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Praise for Persuasion

‘One of the best selling self-help/popular psychology books of the 21st Century.’

Philip Stone, Charts Editor, The Bookseller

‘This book is spot-on and should be a must read.’

Daily Telegraph

‘A rare ‘self-help’ book – marvellously readable and fun. Hugely to be recommended.’

Jilly Cooper

‘This book should be on every individual’s bookshelf.’

Sir John Harvey-Jones

‘An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister

‘I’m persuaded that this book is an essential aid to getting people on your side. Invaluable.’

Sue Lawley, BBC radio and TV presenter

‘Gave me a new-found confidence…won me £12000 of work…helped me gain more friends ...

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