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Persuasive Business Presentations by Gary L. May

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CHAPTER 2

Constructing the Presentation Opening

We eventually sold our family business to a national company, which led to a position as Senior Vice President and the Chief Learning Officer for one of the company’s divisions. As a senior executive in a large corporation, I attended hundreds of conference room presentations. Come with me to one of those meetings. Pretend you are the presenter.

As I take my seat, I have a lot of things on my mind: the unfinished business in the meeting I just left, the memo I need to send to my staff this afternoon, my boss’s latest e-mail asking for some data I do not have, and a concern about the traffic to the airport that afternoon. In other words, I’m already distracted. I’m also wondering about your upcoming ...

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