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Persuasive Business Presentations by Gary L. May

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CHAPTER 4

Closing with Power

After 32 years in the corporate world, I retired to academia to teach, research, and consult. As in business, persuasive presentations are a part of work life on a university campus. I recently attended a presentation aimed at convincing our faculty to commit time and resources to starting an MBA partnership with a university in China. After presenting his case, the speaker concluded abruptly, taking us by surprise. Even in casual conversation, you expect some signal that the talk is ending. Such a sudden ending left the audience puzzled and unfulfilled.

Remember that the impressions from your closing words will probably linger in your audience’s minds. You want to leave a strong final impression. Therefore, you need ...

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