2. The cost of not negotiating


The cost of not negotiating

In this chapter you will learn:

  • There is a huge unknown price to pay, if you do not negotiate.
  • How to work out how much not negotiating 24/7 might cost you.
  • There is a close correlation between how much you earn and your ability to negotiate.


Some people like negotiating; and others do not.

Negotiating is all about being brave, being a little competitive and getting better deals.

I have travelled and spoken extensively all over the world and the following two facts I have found are interesting – if you will allow me to generalise a little.

  1. There seem to be two types of people in the world:
    • people who do negotiate
    • people who do not negotiate.
  2. And, ...

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