Corporate Culture: Use It, Don’t Lose It

CHANGING THE CORPORATE CULTURE has become the latest management fad. Every business magazine carries articles about it. And not a week goes by without my being asked to run a seminar on the subject.

There is indeed a need to change deeply ingrained habits in a good many organizations. Electric-power and telephone companies always had their profits guaranteed by public regulation. Now they find themselves up against cutthroat competition. Customers demand just-in-time delivery. Consumers are increasingly picky about quality and service. Employees sue at the drop of a hat alleging discrimination ...

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