CHAPTER THIRTY-THREE

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Tomorrow’s Company: Dressed for Success

THE BIG COMPANIES DOMINATE the headlines. But midsized businesses are fast replacing them as the engines driving the American economy.

Between 1985 and 1990 American manufactured-goods exports rose by more than 80 percent in volume; those to Japan actually doubled. Yet, only two of the nation’s biggest companies, Boeing and General Electric—selling airplanes and aircraft engines, respectively—significantly increased exports. The rest of the growth—the fastest ever recorded in peacetime America, and one of the fastest in any country’s history—was contributed by medium-sized firms with ...

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