CHAPTER THREE
Helping Small Businesses Cope
BUSINESS GROWTH IS A REWARD for achievement and should be cause for joy. Instead, for far too many small- and medium-sized businesses, growth turns into nightmare. Just as the company seems poised for rapid and profitable growth, it gets out of control and into severe trouble.
Even if the business survives the crisis—and many do not—it often will have lost its earlier growth potential and remain permanently stunted. And in the most favorable case, the business that then recovers and goes on to success, there will be deep and permanent scars.
I have learned to apply five simple rules to enable a small- ...
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