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Pharma Marketing Management by Pearson
book

Pharma Marketing Management by Pearson

by Vinita Srivastava, Jugal Kishore
May 2024
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 55m
English
Pearson India
Content preview from Pharma Marketing Management by Pearson
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UNIT 1

Marketing Management and Pharmaceutical Marketing Management

1.1 MARKETING MANAGEMENT

Marketing is the delivery of customer satisfaction in exchange for value for stakeholders. Unlike other subjects, we traverse through marketing in our daily lives. When you buy a painkiller to relieve your headache, when you come across an advertisement of cough syrup on the television while watching your favourite serial, when your father finds medicine available online to be economical, orders it and gets it delivered at home, when you reach out to local chemist shop and buy an inhaler for yourself, marketing touches you in every experience.

According ...

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Publisher Resources

ISBN: 9789361595035