UNIT 1
Marketing Management and Pharmaceutical Marketing Management
1.1 MARKETING MANAGEMENT
Marketing is the delivery of customer satisfaction in exchange for value for stakeholders. Unlike other subjects, we traverse through marketing in our daily lives. When you buy a painkiller to relieve your headache, when you come across an advertisement of cough syrup on the television while watching your favourite serial, when your father finds medicine available online to be economical, orders it and gets it delivered at home, when you reach out to local chemist shop and buy an inhaler for yourself, marketing touches you in every experience.
According ...
Get Pharma Marketing Management by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
