ROI of a Single Mass Mailing
Although a single mass mailing of 100,000 e-mails may generate 5 percent in
clicks (5000 potential victims), not all the people that click actually submit data.
Many people submit clearly false information or information that is incomplete.
Few people actually submit their own personal information. Each mass mailing
may collect between 10 and 100 victims.The return rate is between 0.01 percent
and 0.1 percent. But for the people who do fall victim, they nearly always submit
everything the phishers ask for: names, addresses, accounts, credit cards, Social
Security numbers, and so on.
When Do People Fall Victim?
Phishers can ...