Skip to Main Content
Phishing Exposed
book

Phishing Exposed

by Lance James, Dave Jevans
November 2005
Intermediate to advanced content levelIntermediate to advanced
450 pages
11h 24m
English
Syngress
Content preview from Phishing Exposed
ROI of a Single Mass Mailing
Although a single mass mailing of 100,000 e-mails may generate 5 percent in
clicks (5000 potential victims), not all the people that click actually submit data.
Many people submit clearly false information or information that is incomplete.
Few people actually submit their own personal information. Each mass mailing
may collect between 10 and 100 victims.The return rate is between 0.01 percent
and 0.1 percent. But for the people who do fall victim, they nearly always submit
everything the phishers ask for: names, addresses, accounts, credit cards, Social
Security numbers, and so on.
When Do People Fall Victim?
Phishers can ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Machine-Learning Approach to Phishing Detection and Defense

A Machine-Learning Approach to Phishing Detection and Defense

O.A. Akanbi, Iraj Sadegh Amiri, E. Fazeldehkordi
Phishing Dark Waters: The Offensive and Defensive Sides of Malicious Emails

Phishing Dark Waters: The Offensive and Defensive Sides of Malicious Emails

Robin Dreeke, Michele Fincher, Christopher Hadnagy
Ransomware

Ransomware

Allan Liska, Timothy Gallo

Publisher Resources

ISBN: 9781597490306