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Do educate your customers and encourage users to submit suspicious commu-
nications.
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Do have a communication plan in place to combat phishing.
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Do use clear branding.
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Don’t direct consumers to Web sites by IP address.
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Do use clean and crisp domain-naming strategies.
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Do personalize e-mail when possible.
Some of the improvements that could be made that eBay did not execute as
well as it could have are as follows:
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Don’t use long URLs or complex links.
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Don’t link to the URL provided to another domain.
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Don’t link to third-party sites from your e-mail message.
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Don’t use “click here” hyperlinks.
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Protect your own Web sites and applications from secur