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Photographer’s Guide to the Digital Lifecycle: Real-life workflow scenarios for managing still and motion photography assets by Ben Greisler

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Eight. Understanding Digital Asset Management Tools

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Digital asset management, better known by the acronym DAM, provides the organizational element in the lifecycle of your creative content, whether you shoot stills or video, or record beautiful music. DAM can take many forms, both formal, such as commercial DAM software suites, and informal, such as just using a defined, manually tracked workflow. Regardless of which strategy you employ, you gain organization and a more efficient workflow when you ingest, secure, catalog, and archive your data.

In this chapter, you’ll learn what defines DAM and what tools are available to implement it in your ...

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