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Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition by Jeff Rojas

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Part III: Lighting Men

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What’s the difference between good light and bad light? What’s the difference between commercial lighting and portrait lighting? Do you need a ton of lighting equipment to be a commercial photographer? Do you need a large studio in order to be a successful photographer?

I can answer all these questions with a single answer: It’s subjective. There are technical definitions for what qualifies as “good” light, but many commercial photographers break these rules masterfully. Many of these same photographers use the lighting techniques that portrait photographers use every day to create beautiful imagery used to sell apparel ...

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