How important is post-processing?

Q: HOW IMPORTANT DO YOU THINK POST-PROCESSING IS TO YOUR SUCCESS AS A PHOTOGRAPHER? I’M TALKING ADVANCED PHOTOSHOP, NOT SIMPLE CONTRAST, WHITE BALANCE TWEAKS, ETC., IN LIGHTROOM. I’VE SEEN JOEY L.’S WORK AND IT IS AMAZING, BUT ALSO NOT SOMETHING PROS LIKE YOU AND MCNALLY DO—SO WHAT GIVES? DO YOU JUST CHALK IT UP TO PERSONAL STYLE? OR WOULD YOU BE EVEN MORE SUCCESSFUL IF YOU EMBRACED PHOTOSHOP PROCESSING? THANK YOU!

A: It’s all about personal style. Case in point:

Last year I went to a portfolio review thing in NYC. My dear friend and fellow photographer, David E. Jackson, attended the same event. I’m fairly straightforward with my work. I do minimal, if any, post-production work. Dave puts a lot more into post-production ...

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