Taking photos is 10%.

Q: I’M AFRAID THAT AS I BECOME MORE SUCCESSFUL AS A PHOTOGRAPHER, I WILL IN FACT BE DOING LESS PHOTOGRAPHY. WHAT PERCENTAGE OF YOUR TYPICAL WORK WEEK IS PHOTOGRAPHY VS. LOCATION SCOUTING VS. CONSULTATIONS VS. MARKETING VS. BUSINESS ADMINISTRATING VS. POST VS. PUTTING OUT FIRES, ETC.?

A: Picking up the camera and taking photos is 10% or so of my job. Ten percent of my time. Think about that in terms of your rates, too. You are getting hired to take photos, but it’s a small percentage of your actual work to be able to do that. You have 100% of work to do. You have to be paid for that 90% of time when you aren’t shooting. The client mainly sees the 10% of what you do.

“It’s just pictures! It’s digital. It doesn’t cost you anything.” ...

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