How do I sell stuff that people don’t buy?

Q: I’M ABOUT TO START MY PHOTOGRAPHY BUSINESS AS A WEDDING PHOTOGRAPHER. IT’S SOMETHING I LIKE BUT I’M REALLY INTO CITYSCAPES. CAN YOU IMAGINE A SITUATION WHERE CITYSCAPES WOULD TURN INTO A BUSINESS EVEN ON MY ENTRY LEVEL, OR WILL IT ALWAYS BE FINE ART FOR MYSELF? FROM ANOTHER POINT OF VIEW: HOW CAN SOMEONE SELL CITYSCAPE FINE ART PICTURES ANONYMOUSLY?

A: Your question could be, “How do I sell stuff that people don’t buy?”

I have no idea how cityscapes (or landscapes, or nudescapes, or puppyscapes, etc.) can become a viable business unless you get in with the right people at the right time. Let’s say a hotel chain, like Marriott, found your work and wanted 5,000 prints to put in hotel rooms. That could ...

Get Photography Q&A: Real Questions. Real Answers. now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.