A company by any other name.

Q: I NOTICED THAT YOU USE YOUR NAME TO REPRESENT YOURSELF IN THE PHOTO WORLD AT LARGE. IS THERE ANY REASON YOU CHOSE TO GO THAT ROUTE RATHER THAN A COMPANY NAME? I HAD BEEN USING A STUDIO NAME FOR YEARS, BUT I HAVE TAKEN SOME TIME AWAY FROM PHOTOGRAPHY. NOW THAT I AM LOOKING TO GET BACK INTO IT FULL SWING, I AM HAVING THE TOUGHEST TIME DECIDING WHETHER TO USE THE SAME NAME OR IF I SHOULD JUST MAKE THINGS SIMPLER AND USE MY NAME.

A: Oh my gosh. You have no idea how I’ve gone back and forth on this about one million times. No idea. Every time I decided I was going to go with a “studio” name I would then decide I should just use my name. Then I’d be ready to pull the trigger on just using my name but then decide I should ...

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