Beyond the bridal booth.
Q: I KNOW YOU DON’T DO WEDDINGS, BUT DO YOU HAVE ANY IDEA IF IT’S WORTH IT TO SIGN UP FOR A BOOTH AT A BRIDAL SHOW? IT’S $500 FOR A BOOTH PLUS $200 FOR A REQUIRED AD. IF WE COULD BOOK ONE WEDDING, THEN IT WOULD BE WORTH IT, BUT IF WE DON’T BOOK ONE THAT’S A BIG HIT, TIME- AND MONEY-WISE.
A: If this is a one-off marketing thing, then it will most likely be a waste of time. Anything you do that is one-off is typically a waste. You need to be consistent in your marketing and networking.
Let’s say you have already been to two bridal shows this year, you have two ads running in local wedding rags, you are on the Kuhnot (Knot.com), and you’ve been meeting with local vendors for some time. Showing up at the bridal show makes ...
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