I first saw this clever, yet amazingly simple technique used in a brochure for Orlando, Florida's SeaWorld theme park. It focuses the viewer's eye on one area of the photo by using a snapshot effect, but rather than cropping the photo to fit inside the “Polaroid” snapshot frame, they left the rest of the photo visible and applied a filter to it, creating a very appealing photographic effect. Here's how it's done:
Quick Tip: The rasterized type insurance policy
My buddy Dave Cross taught me this valuable tip: If you rasterize a Type layer and you need to re-create that type at a later time, you probably won't remember the exact point size, leading, and tracking you used. In fact, you might not even remember the font name. ...