Chapter 4. Defining Colors
From cell phones that take pictures to Web sites that let you print and share your latest batch of vacation photos, color images have never been more prevalent and universally accessible. Even someone on a meager budget can afford a low-end digital camera, an inkjet printer, and some photo paper — thus making the taking and printing of color photos something just about anyone can do. This also puts the use of color images for commercial use — brochures, ads — within the reach of more organizations, resulting in their producing more color themselves or expecting the graphic artists they employ to do the same. For those who still find the color brochure to be too expensive, a full-color Web site is entirely doable and can be updated at any time, which allows for timely information to be maintained continuously and for marketing efforts to be both proactive and responsive.
Photoshop, of course, is not typically the domain of the family photographer or the small business. At least ...
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