Sometimes, we may find that certain products go hand in hand, or that customers interested in certain products also find another group of products interesting or relevant. If we can suggest some relevant products to our customers, we increase the chances of them making a new purchase or adding something else to their shopping basket. There are two methods of recommendation that we should look into:
- Displaying related products on a products page
- E-mailing customers who have made certain purchases to inform them of some other products they may be interested in
The simplest way to inform customers of related products from within the product view is to maintain a relationship of related products within the database and ...