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PHP 5 e-commerce Development by Michael Peacock

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Help! It's out of stock!

If we have a product that is out of stock, we need to make it possible for our customers to sign up to be alerted when they are back in stock. If we don't do this, then they will be left with the option of either going elsewhere, or regularly returning to our store to check on the stock levels for that particular product. To try and discourage these customers from going elsewhere a "tell me when it is back in stock" option saves them the need to regularly check back, which would be off-putting. Of course, it is still likely that the customer may go elsewhere; however, if our store is niche, and the products are not available elsewhere, then if we give the customer this option they will feel more valued.

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