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PHP 5 e-commerce Development by Michael Peacock

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Summary

In this chapter we have discussed the advantages of improving the user experience for our customers, and we have worked to improve their experience by:

  • Introducing product search and filtering options
  • Recommending relevant products to our customers
  • Giving our customers wish lists
  • Informing our customers when products they are interested in are back in stock
  • Allowing customers to rate and review products

We have also discussed how we could extend and enhance these user experience improvements, which we have implemented, including:

  • How to improve our search feature
  • Maintaining multiple wish lists
  • Maintaining public and private wish lists
  • Combining the ratings and reviews feature

Now that the user experience is improved, and we have some ideas on how ...

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