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PHP 5 e-commerce Development by Michael Peacock

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Chapter 9. Discounts, Vouchers, and Referrals

With shipping and tax issues taken into account, the next logical step is discount codes, as these need to be entered at the shopping basket stage. Going hand in hand with discount codes are voucher codes and referral discounts. In this chapter, you will learn:

  • How to create a discount code system
    • How to offer different types of discounts
    • How to take the discount into account at the shopping basket stage
  • How to sell voucher codes on your store
  • How to offer discounts to customers who bring us referral business

Discount codes

Discount codes are a great way to both entice new customers into a store, and also to help retain customers with special discounts. The discount code should work by allowing the customer ...

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