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PHP 5 e-commerce Development by Michael Peacock

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Customer retention

Another important aspect of marketing is marketing to existing customers, keeping them coming back to the site to make repeat purchases.

Newsletters

We've discussed the option of mailing lists and newsletters earlier. By having a newsletter for customers who have placed orders, or placed orders of certain products we can send them relevant newsletters such as:

  • Product line updates
  • Related products they may be interested in
  • New releases on the store
  • General updates, useful for reminding customers that the store still exists

Social features

Many of the social features we have integrated into our store help with customer retention. For example:

  • Product ratings
  • Product reviews
  • Related products

By valuing the input of customers, they feel ...

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